ZOO DISCOVERY is an international nature camp dedicated to creating scenes of harmonious coexistence between people and nature — and empowering individuals to create extraordinary value through education.
ZOO DISCOVERY International Youth Study Camp is committed to cultivating future leaders with a global perspective and a sense of responsibility through unique educational concepts and practices.
Based on the United Nations Sustainable Development Goals as the curriculum foundation, a unified framework is provided to help teenagers understand global challenges and foster a sense of responsible global citizenship.
We believe that the cultural diversity of our community should be deeply respected and understood. The locations where the camps are situated are rich in unique cultures and traditions, all of which are integrated into the ZOO learning experience.
Exploring one's inner world may be more challenging and confusing than getting lost and finding a way out in a dense jungle. Through a series of experiences, campers gain a deeper understanding of themselves and others.
Fully immersed in nature, the boundary between indoor and outdoor spaces blurs, allowing one to fully experience their place within the rich biodiversity of the natural world.
Founded in 2009 with the launch of ZOO COFFEE in Seoul, ZOO GROUP has grown from a single themed café into a multi-brand cultural industry group with 18 ventures spanning F&B, hospitality, education, and creative retail. Today we operate 500+ locations across China, Korea, the Philippines and beyond — and with ZOO DISCOVERY, we extend that same vision into the world of nature education and youth expedition.
ZOO COFFEE opens its first location in Seoul, Korea, with a simple vision: bring people closer to nature through everyday spaces. That single themed café becomes the seed of a new kind of commerce — one where design, ritual, and natural detail all serve a deeper invitation. ZOO DISCOVERY carries that founding principle into a new arena: education.
ZOO COFFEE crosses the Yellow Sea into China, opening hundreds of stores across Shanghai, Beijing, and Chengdu. Animal-inspired design finds resonance in fast-urbanizing cities, where each café becomes a small sanctuary. This groundswell of reconnection with nature eventually inspires ZOO DISCOVERY — a full outdoor campus in Chengdu's Pujiang, where children can live that connection every day.
ZOO GROUP is formally established, uniting 18 ventures across food, hospitality, education, and retail under one mission. The formation reflects a hard-won understanding: shared values multiply impact. From here, ZOO GROUP moves as one — and ZOO DISCOVERY becomes a flagship of that unified direction, taking the group's nature-first philosophy into the heart of youth education.
ZOO DISCOVERY opens its international nature campus in Chengdu's Pujiang — 25,000㎡ of forest, rivers, and farmland where children meet the wild through real expedition. Our mission: to help 300 million people fall back in love with nature. Here, every cabin, workshop, and trail becomes a small invitation into that larger story — one where commerce, done right, becomes a force for good.
PUGONGYING Creation Hub"Let children rediscover their instinct to explore in nature." Each workshop — called a PUMP — is a creative engine: Potential, Unique, Meaning, Partnership.
ZOO COFFEE Club
Bean origin identification, flavor tasting, latte art competitions, "Coffee & Stories" night talks, and innovative fusion drinks.
SWEET ZOO
Hands-on bread and dessert making, "Bread & Life" art exhibitions, fermentation culture festivals, and seasonal specials like gingerbread houses.
WOOD ZOO
Woodworking basics, creative parent-child wooden toys, timed woodworking marathons, and wood art installations with resident artists.
PLANT ZOO
Nature observation courses, gardening experiences, themed classes like "Tea & Plant Culture", and aromatic healing workshops.
ZOO MUSEUM
Holiday-themed crafts, emotional expression through painting and clay, eco-art from recycled materials, and natural collage creation.
New workshops and creative spaces are always in development. Stay tuned for exciting additions.
Beyond education — the everyday experiences that make ZOO DISCOVERY a place to live, not just visit.
"What you take away isn't just a product — it's an extension of experience, a transmission of knowledge, and a sustainable life choice."
"Let reading take root in nature, let words illuminate life." Over a thousand volumes covering nature, healing, and humanities.
Qianya HostelACCOMMODATION
Wake up in nature. Connect in community. Nestled at the edge of breathtaking landscapes, Qianya Hostel offers more than a comfortable bed — it's a social space blending modern aesthetics with natural inspiration. Up to 200 guests.
Redefining the relationship between city and nature. A journey back to true flavors — local, seasonal, sustainable.
Dishes change with the four seasons — fresh spring vegetables, summer fruits, autumn harvest, and warming winter fare. Every plate celebrates the season.
Deep partnerships with local organic farms. tea, wild honey, foraged greens, and heritage grains — every ingredient traceable and fresh.
Low sugar, low oil, natural fermentation cuisine. Slow-cooked to preserve original nutrition and flavor. Vegetarian-friendly diverse options.
Fruit teas, herbal infusions, tea-coffee fusion beverages — crafted from local botanicals and traditional techniques.
Healthy, nutritionally balanced meals designed for children — combining fun, flavor, and education on every plate.
Food education experiences: table story sharing, natural dining etiquette, "from farm to table" courses, and hands-on healthy cooking.
Our signature festival programs — each one a unique intersection of nature, culture, and community.
Natural Science · Youth · Future Issues
Tea · Seasons · Eastern Lifestyle Aesthetics
Nature · Ethnic Minorities · Livelihood Culture
Education · Nature · Future Capabilities
Global Nature Culture · Action Exchange
Forest · Human Civilization · Soul
Business · Nature · Social Responsibility
Camp's "Daily Thinking"
Camp · Surrounding Communities · Farmers
We are not a travel agency, not traditional study tours — we are a "World Understanding System." Every ZOO TRIP does exactly three things:
Understand the ecological webs, biodiversity, and natural processes that sustain life on Earth.
Explore how cultures, economies, and societies shape — and are shaped by — the natural world.
The result isn't "sightseeing" — it's understanding + reflection + action consciousness.
Ready to begin your journey? Join us at ZOO DISCOVERY — where wildness meets wonder, and education becomes adventure.